…

In this article on LinkedIn ad examples, you will find answers to the following questions:

1. How to find good LinkedIn ad examples?
2. What are the key B2B ad design best practices?
3. How to design and write ads that perform better?
4. Which B2B brands to research for further inspiration?
5. How to improve your LinkedIn campaign results and ROI?

All screenshots are 100% original and collected in 2025. The selection is based on my 10+ years of experience as a paid ad expert for tens of B2B and B2C brands.

How to find good LinkedIn ad examples?

To find LinkedIn advertisements, you’ve got two options:

1. Browse your LinkedIn feed to see the ads targeted at you.
2. Go the the LinkedIn Ad Library and search for specific brands’ ads.

Looking for inspiration for my free LinkedIn ad library, I began by scrolling my feed. What I saw was underwhelming: lots of average creatives.

Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed’s night.

There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation.

Here’s what high-growth B2B brands do differently:

1. Experimentation ➡️ 50+ active ad creatives
2. Proven best practices ➡️ top-performing ad types
3. Irresistible validation ➡️ numbers, offers, social proof

Top-performing LinkedIn ad types

After creating LinkedIn ad strategies, and designing 500+ B2B ad creatives, here are the six creative types I’ve had most success with.

Best-performing LinkedIn ad types & layouts:

1. Comparison v.s. competitors
2. Client & partner logos = 10x trust
3. Downloadable reports as Lead ads
4. Case studies, testimonials, ratings
5. Offers & numbers that prove efficiency
6. UGC-style videos w/ humane approach

In this article, you’ll find 105+ excellent LinkedIn advertisement examples in 6 top-performing categories.

If you’re looking for further inspiration, check out these other collections:

• 215+ Best Facebook Ad Examples
• 80+ Top Instagram Ad Examples
• 25 Best Marketing Newsletters in 2025

If you’re looking to avoid LinkedIn ad mistakes, read this article: 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

LinkedIn Ads with offers & numbers

LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high ROI most often.

For more examples of LinkedIn ad campaigns and designs, look up each brand in LinkedIn Ad Library.

Tip: Check out my 30+ go-to marketing tools and look up their ad images.

#1 Evernote

Best practices used in this B2B LinkedIn ad:

• Communicate a strong number-led value proposition
• Keep your ad design on-brand by using the right colour scheme
• Visualise a simplified version of your product
• Use high-contract colours that make the text pop out
• Make your logo prominent for high brand recognition

#2 Notion

This B2B ad example is great for so many reasons

• It offers a discount to a specific target audience
• It communicates extra features like AI support
• The copywriting is brief but impactful
• The ad visual shows the actual product
• There is a clear call to action button in the ad image

#3 Bolt Business

Apply these best practices to your own LinkedIn ad campaigns:

• Offer special discount to first-time users
• Include a specific promo code for easy conversion tracking
• Use branded illustrations in the ad visual
• Communicate a relevant value proposition to your audience
• Play on emotions and test pshycological hooks

#4 ClickUp

#5 Mailchimp

#6 Klaviyo

#7 Hiring Hub

#8 QuickBooks

#9 Uberall

#10 Reddit

#11 Typeform

#12 WeWork

#13 Lyft

#14 Typeform

#15 Notion

#16 Mailchimp

#17 Reddit

#18 BambooHR

#19 Typeform

#20 Clearpay

LinkedIn ads with case studies & testimonials

See examples of LinkedIn ads using social proof and case studies as a means to create trust.

#21 Shopify

#22 Canva

#23 Clay

#24 Deel

#25 Figma

#26 Grammarly

#27 Intercom

#28 Miro

#29 Shopify

#30 Squarespace

#31 Toggl

#32 Clay

#33 Toggl

#34 Evernote

LinkedIn ads with product features & value propositions

#35 Apollo.io

#36 Beehiiv

#38 Docusign

#39 Evernote

#40 Grammarly

#41 Instantly.ai

#42 Intercom

#43 LinkedIn

#44 Monzo

#45 Pipedrive

#46 Senja

#47 Slack

#48 Twilio

#49 Typeform

#50 Instantly.ai

#51 Webflow

#52 Zapier

#53 Typeform

#54 Zapier

LinkedIn video ads & UGC style creatives

#55 Adobe

#56 Ahrefs

#57 AppsFlyer

#58 Beehiiv

#59 Canva

#60 Clay

#61 Docusign

#62 LinkedIn

#63 Fiverr

#64 Ahrefs

#65 Grammarly

#66 Instantly.ai

#67 Restream

LinkedIn ads with partner & client logos as social proof

#68 Monday.cm

#69 Reforge

#70 11x

#71 AppsFlyer

#72 Job Today

#73 Dropbox

#74 Scoro

LinkedIn Lead ad examples with downloadable content

#75 Amplitude

#76 Bolt

#77 Consensus

#78 Deel

#79 HubSpot

#80 Glassdoor

#81 Hired

#82 Intercom

#83 Klaviyo

#84 HubSpot

#85 Hired

#86 Restream

#87 RippleMatch

#88 Salesforce

#89 Smartly

#90 Stripe

Additional good LinkedIn ad examples & ideas

#91 Adobe

#92 Figma

#93 FreshBooks

#94 Financial Times

#95 Google

#96 Virgin Atlantic

#97 Evernote

#98 Bolt Data

#99 Microsoft

#100 Palantir

#101 Salto X

#102 Adobe

#103 New York Times

#104 WordPress

#105 Slack

The post 105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands appeared first on Marketing Fix blog.

The best tool for seeing other brands’ Meta ad creatives is the Meta Ad Library.

If you’re looking for a curated list of high-conversion ad examples from top brands, check out all the articles below.

• 215+ Best Facebook Ad Examples (2025 Update) – this guide
• 35 Best Facebook Video Ad Examples
• 80+ TOP Instagram Ad Examples
• 40 Instagram Story Ad Examples
• 100+ LinkedIn Ad Examples

When working on B2B and B2C brands’ Facebook ad campaigns, I always check what their competitors are doing. For more than 8 years, I’ve taken screenshots whenever I see an inspiring example.

In this list of 215+ ads, you’ll find my favourite brands’ advertisements, along with an inside scoop on the latest trends and best practices of Facebook ads.

Facebook ad best practices

What makes a great ad creative?

Based on 10+ years of experience here are my TOP 10 suggestions for successful Facebook ad copywriting and design:

1. Communicate a strong value proposition
2. Use high-quality images and videos
3. Test bright colours and high contrast
4. Add a clear call-to-action in the ad visual
5. Get started with single-image static ads
6. Add other formats like Carousel and video ads
7. Write value-driven ad copy and headlines
8. Follow correct Facebook ad size
9. Include special offers and promotions
10. Show proof like testimonials and ratings

Keep reading to learn more Meta ad best practices, followed by specific ad examples.

2025 Facebook ad examples

Ads that worked in 2020 may not deliver high ROI (return on investment) in 2025. To improve your results, you must be constantly experimenting with new ideas, perhaps even use AI for ad generation.

See inspiring Facebook ad creatives from brands across 10 industries:

1. B2C (business to consumer) beauty products
2. B2C food & grocery products
3. Consumer apps & subscriptions
4. B2C technology products
5. B2C household products
6. DTC (direct to consumer) consumer products
7. B2B (business to business) software brands
8. B2B service providers
9. B2B enterprise-level products
10. Magazines and newsletters

Boots

Best practices in this ad:

• Create special ads for holidays and occasions like Mother’s Day
• Include your logo in the ad creative
• Use bright contrast and colours
• Showcase multiple products in a carousel ad
• Use the “Shop Now” call to action to drive sales

KFC

Best practices in this ad:

• Promote special offers with limited time to create a sense of urgency
• Use super high-quality photography, enhanced with image editing tools
• Mention the product price in the ad if it’s impressively cheap

Revolut

What’s great about this ad:

• Promote an unique offer, in this case a customised bank card
• Edit static ads into videos: slight movement helps to capture attention
• Include App Store icons throughout the ad, indicating you’re promoting a mobile app

Sensodyne

What’s great about this ad:

• Include social proof, e.g. “No.1 dentist recommended brand”
• Make your product stand out in the visual for higher brand recognition
• Keep it simple and light: Meta ads with white background tend to perform better

Uber Eats

Twix

H&M

Pantene

Lidl

Fairy

Garnier

Doritos

McDonald’s

Access free LinkedIn ad examples gallery, 2025

Charlotte Tilbury

Clarins

Mercedes Benz

Maltesers

Ninja Kitchen

Lofbergs

Maryland Cookies

Harry Potter

Transport for London

M&M’s

YSL Beauty

The Joy of Plants

Walkers

TK Maxx

Toblerone

Vinted

2024 Meta ad examples

The Meta ad examples in this section were collected in late 2024.

• SaaS & B2B Meta ad examples
• B2C digital product ad creatives
• Consumer product Facebook ads
• E-commerce & fashion ads

All of the Meta ad examples that you see here are original screenshots from my Facebook feed or from the Facebook advertising audits I’ve done, and Facebook Ads Library. The Facebook ads’ size is usually 1080 x 1080 pixels for square creatives and 1920 x 1080 for the Story format. 

Access free LinkedIn ad examples gallery, 2025

#1 Heinz

#2 Blinkist

What’s great about this ad:

• The ad has a meme-like style that feels native in Facebook and Instagram
• The creative exemplifies the benefits of the product in a fun, engaging way
• The ad copy is straight to the point, and mentions a clear value prop

#3 Grammarly

What’s great about this ad:

• The visual includes the logo, clear USP, and CTA button
• The double-choice question in the ad invites the viewer to click and find out more
• Static ads tend to outperform video ads in square formats

#4-5 Vinted

#6 Shopify

#7 Wise

#8 Bilance

#9 Oreo

#10 IKEA

#11 McDonald’s

#12 Alohas

#13 Kerastase

#14 Ferm Living

#15 L:a Bruket

💫 2023 update! 💫

Doing the roundup of the latest top Facebook ad examples is one of my favorite tasks in January.

When researching this year’s winner, I went through 50+ brands’ Facebook Ad Library pages.

Here are the 3 key trends that I noticed in 2023 Facebook ad creatives:

1. Brands are sooo slow to update their creatives – many brands run the exact same ads as in 2022. While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results.
2. There are even more portrait-story format ads – some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels. Naturally, all portrait-format ads should be videos.
3. The UGC video ad trend – While promoting UGC (user-generated videos) is the #1 strategy on TikTok, it’s been only slowly adopted by Meta advertisers. In 2023, more brands will be collaborating with content creators to produce their video ads.

But hey, let’s cut the talk and let these smart Meta ads speak for themselves.

#1 Shopify

I chose this social media ad example by Spotify to open the roundup as it’s the epitome of the perfect ad creative in 2023.

It’s a video ad, it’s fast-paced and engaging, it features user-generated content, and it’s also showcasing the product later in the video.

#2 Grammarly

Grammarly is one of the brands I’ve been always following for the best video ad examples. In this simple video ad, they both tell an engaging story and illustrate how their product helps to improve the users’ everyday lives.

Tip: Keep in mind that having the best ad creatives is just one piece of the puzzle. In addition to having the best ad creatives, make sure to also get your Facebook ad campaign structure right.

#3 IKEA

It feels like the advertisements are getting more colourful and fast all across the board. Ikea’s taken the opposite approach. In the overloaded Facebook and Instagram feeds, this Ikea carousel ad example will feel like a breadth of fresh air.

This ad creative is also the perfect proof that you don’t need a huge design team and fancy 3D animations to create a well-performing ad. A bit of creativity will do.

#4 Burger King

Ufff, such a boring ad example from Burger King, the master of creative advertising!

But the point is… Even brands with huge offline and online brand campaigns are using Meta to boost user acquisition. The trick of adding numbers – low prices, discount %, etc. – is not going anywhere in 2023.

As I already wrote in my Facebook Ad Design Hacks, showing some numbers in ad creatives always helps to get better campaign performance.

#5 Starbucks

A “winning ad examples compilation” isn’t complete with a creative by Starbucks. I keep returning to this brand’s Ad Library page to gather inspiration. If there’s one advertiser that keeps continuously reinventing its ad visuals, it’s SB!

I chose this particular ad as I liked how it it combines the promotion of five different products in an single image. An idea to test in 2023! 😉

#6 Job Today

Time for some client appreciation! In 2022 and 2023, I’ve been helping Job Today with their growth marketing strategy and Facebook ads.

Together with their Brand team, we created a collection of 50+ different ad creatives in just two months. I find the video ad below to be a good example of how static ads can be turned into videos with reasonable effort and time.

#7 Canva

Testimonial ads aren’t going anywhere in 2023. There will only be more ways to visualize your user feedback: static ads like Canva’s, videos of user interviews, customer case studies, success stories, etc.

Testimonial and case study ads work well both in Prospecting and Remarketing stages, but you may want to create slightly different ad texts and CTAs for either option.

#8 Qminder

Client example vol 2! Here’s a social advertisement example that we created together with Qminder, designed by yours truly. The ad text is simple and mentioning 2023 on the first week of the year makes the offer feel 110% timely. We also mentioned the main benefits and features of the product to explain how Qminder can help companies improve their visitor experience.

( + I sometimes feel that my job title is Graphic Designer rather than Growth Marketer.)

#9 ClickUp

Recently, ClickUp has become one of the main advertisers whose Ad Library page I check for B2B Facebook ad inspiration. From memes to high-quality testimonial videos, they’ve got all the best practices covered.

This particular example serves as a reminder to promote special offers and discounts and make this the focal point of your ad visual. So simple, so efficient.

#10 Vimeo

When creating video ads for Meta, remember to show your brand in the first 3 seconds and then keep the viewers hooked with fast movement. Check out other Vimeo ads for more examples of fast-paced, informative video ads that introduce the product and features.

That’s it, folks. I could make this article another 50 examples long but in the end, it’s all about what works for your brand. My recommendation for achieving success with your Meta ads in 2023 is to put more effort and time into creating top-notch visuals.

Browse the Ad Library (and this article) for endless inspiration.

💎 2022 update! 💎

Every year, I see an increasing number of brands using video-format ads. Another trend I’ve noticed is that brand awareness-style ads (featuring filmed video content similar to YouTube and TV ads) are en vogue. However, I still believe that Facebook ads that showcase numbers, products, and promotions will bring you the best ROI.

The following 10 Facebook ad examples feature the best static ad creatives from some of the world’s leading brands. Hope you’ll find some inspiration for revamping your own ad creatives!

If you’re working on eCommerce ads, see more examples here: eCommerce Ads Guide & 20 Ad Examples.

#1 AirHelp

There’s no more timely Meta ad example to begin the 2022 showcase with than one advertising help with flight delays. :p

AirHelp’s ad hits right on the nerve: it asks a question that relevant audiences will identify with and offers a solution. Bonus points for mentioning the possible compensation amount.

#2 Bolt

It was encouraging to see that since I left Bolt, there haven’t been many changes to the top-performing ad creatives. We kept the design minimal and catchy and it worked like a charm.

When adding new ad creatives to your campaigns, always leave on some high-performers. Why kill something that’s working?

#3 Starbucks

Starbucks’s ad is a great example of a simple static ad turned into a video. The only things animated in the visual are various coffee packs. You don’t need a huge budget to create video ads, just be creative.

#4 The Ordinary

Think that simply featuring your product on a white background looks boring? Possibly. But it works – the focus is just in the right element. Moreover, this ad will be highly visible in the image-heavy Facebook and Instagram feeds.

#5 Oreo

I’ve always returned to Oreo’s ads for inspiration – they’re always on-brand and the team keeps coming up with new cool ways to make people engage with their product.

#6 Greenpeace

It’s hard to convince people to choose the ethical option. This Facebook ad by Greenpeace uses a soft shock tactic to raise awareness. Also, featuring media coverage of your product and brand is a smart way to add credibility to your message and mission.

#7 IKEA

Carousel ads are still a thing in 2022. Take this example by Ikea. I also like how they’ve managed to “brand” the regular-looking photos with a yellow line + in-image text. I bet this works much better than just a photo.

#8 Squarespace

Here’s one for the SaaS businesses. Instead of showing just a boring product interface, Squarespace shows the result of using their product. Also, using a textured background for a more interesting end result is a nice idea to test in 2022.

#9 The New York Times

This ad serves as a good reminder that Facebook removed its 20% text limit already a couple of years ago. Using text-heavy ads with bright colors is an interesting way to catch people’s attention.

#10 La Roche-Posay

We’ll end the 2022 showcase with another ad from the beauty industry. Similarly to the afore-mentioned ad by The Ordinary, this Facebook creative features a single product on a white backdrop. Only they’ve added a promo offer and some text. Test with both options.

💎 2021 update! 💎

This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication.

Here are the top 5 trends in Facebook ad creatives in 2021:

1. All top brands use a mix of video and static ad creatives.
2. Advertisers create all their ads in two formats: for the feed and story placements.
3. There’s been a shift towards more colorful ads, introducing more flexibility in regards to the brand CVI.
4. Many brands use automation tools to customize ads for specific locations or product groups.
5. After Facebook removed the 20% text limit, more brands opt for big bold typography with text covering up to 90% of the visual.

#1 Gorillas

In 2021, the grocery delivery ups sprung up like mushrooms after rain. They all advertise pretty much the same message: Get your groceries delivered in 10 (or 15) minutes.

This ad example by Gorillas is exemplative of several design trends: eye-catching colors, bold typography, and a locally customized messaging. 

#2 Nike

Compared to boring product photos on white background (which Nike is also heavily advertising), this creative will attract much more attention in the Facebook feed full of photos and news articles.

If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background.

#3 Canva

This Facebook ad by Canva manages to include two product screenshots AND a headline AND a CTA button. Props to their designers.

 #4 Spotify

Spotify has been using colorful illustrations in their ad visuals for years, so they’re rather leading a trend than following it. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals.

As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives.

#5 Restream

Restream’s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. Moreover, the ad copy is short and straightworward, highlighting the top features and benefits of the product.

Discloser: I am currently working with Restream on their Facebook ad creatives and campaign management.

#6 Bolt 

The advertising team in Bolt is one of the most performance-oriented that I’ve encountered, so checking their ads is a good way to uncover the latest Facebook advertising hacks and trends.

Bold typography, emphasizing relevant numbers, and customizing the ad to the location that they’re targeting help to attract the viewer’s attention as well as make them click and download the app to get the deal.

#7 Klarna

If you want your Facebook ad to feature a photo, try applying it inside a geometrical shape and adding some colorful background. Much more visible and efficient than a basic picture.

#8 Starbucks

Similar to the Nike ad above, Starbucks is placing their products on backdrops bursting with color. That’s been a strategy used by the coffee brand for several years already, so something about it must work.

#9 Squarespace

This text-only ad by Squarespace inspired me to test a similar aesthetic approach with several of my clients. In most cases, ads with heavy text performed surprisingly well. 

Now that Facebook is not disapproving text-heavy ads anymore, it is worth testing a simple ad with colorful background and well-chosen bold fonts. Add some emojis, highlighted words or illustrations to make your ad more interesting.

#10 Revolut

Contrary to most advertisers avoiding dark creatives, Revolut’s going against the flow.

However, I’d recommend to first test dark-shaded ads against light and colorful ones and only doubling down on those once you see that they perform well. In my experience, light-backgrounded and colorful ads outperform very dark creatives.

#11 Snickers

If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to be boundless. Or maybe they just ate a Snickers…

#12 Gorillas

Another strong Instagram ad example by Gorillas, this time centering the visual around number 10 – this is how much it’s supposed to take to get your groceries delivered.

#13 VanMoof

There are three things that make this ad rather smart: the use of strangely positioned bike, light colors, and customized location in the in-image headline. As a combination, I’d assume it performs rather well for them.

#14 COS

Sales ads do not have to look cheap. COS has found a way for to get their -50% sales promotion across in a simple and arguably stylish way.

#15 McDonald’s

We’ll end the 2021 ad example showdown with an ad by McDonald’s. First of all, offering to give anything away for free always gets people clicking. But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would. 

Colors, illustrations, bold typography… What a 2021-trendy ad.

🎈2020 update! 🎈

To keep this article from becoming too heavy to load, we added 18 new paid social ad examples from 2020 to another page. Check them out here.

Looking for Instagram ad examples instead? Here are 84 best Instagram ad examples and 40 good examples of Instagram story ads.

As you work through this article, you will:

• Have a better sense of what’s working
• Have many new ideas for improving your Facebook ads
• Feel inspired to set up new types of ad campaigns

How to find Facebook ad examples?

If all these ad creatives showcased in this guide are not enough for you or you want to see more ads from a specific brand, you can easily do it.

In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting.

You can type in any brand name and pick a location to see what ads they’re running.

Truth be told, I’ve tested out the Ads Library on many occasions and seen that only a fraction of all the live ad creatives are visible there (when comparing to the ads I know a brand I’m working with is running or the ads I’ve been shown by specific brand in my Facebook Feed.) But hey, it’s better than nothing!

Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook ad creatives. As of July 2019, they have closed it down. 

Read more: 25+ TOP Marketing Newsletters that I recommend in 2025

NEW 20 Facebook ad examples, 2019 edition

#1: DoorDash

#2: Calm

#3: Oatly

#4: Design Pickle

#5: Bolt

#6: Mailchimp

#7: Finnish Design Shop

#8: Slack

#9: Hired

#10: PayPal

#11: Lyft

#12: Blinkist

#13: Ben & Jerry’s

#14: Holini

What makes this ad so good:

Did you notice the “? link” in the ad copy? Adding an extra link for people to click on can increase your Facebook ad’s CTR. + Holini’s also smart about their ad design – use a custom colour filter to turn any stock image into a branded image.

#15: Intercom

#16: Shopify

#17: The New York Times

#18: Asana

#19: Starbucks

#20: Warby Parker

When browsing for new ad examples for the 2019 update, I noticed a few things:

1. An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running.
2. Instagram Stories placement is still strongly underused – while Facebook has told that Stories will soon have more views than regular Instagram posts, only 3/10 advertisers had portrait-format Instagram Stories creatives.
3. The best practices haven’t really changed – while there’s a growing trend in colorful and “artsy” ads, the main hacks have remained unchanged: add copy in the ad image, keep it short and catchy, have a clear call-to-action, and so on.

140+ Facebook ad examples, 2018 edition

#1: MOO

What makes this ad so good:

The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation – it’s an easy way to catch people’s attention and show off your branding.

#2: Pipedrive

What makes this ad so good:

The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)

#3: MindTitan

What makes this ad so good:

This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan’s ad does).

Full disclosure: MindTitan’s one of my clients ATM.

#4: PayPal

What makes this ad so good:

The icons help to convey the message and make PayPal’s ad a little more engaging, leading to lower Facebook ads cost. A common line between great B2B and B2C Facebook ad examples is their masterful use of colour and minimal design.

#5: Canva

What makes this ad so good:

Canva’s ad is fun and simple at the same time. When you think about your Facebook feed, it’s usually filled with photos. Using a white colourful Facebook ad design helps to get your ad noticed.

#6: Shopify

What makes this ad so good:

Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to share their blog content and increase brand awareness.

#7: Autopilot

What makes this ad so good:

Autopilot ad is a great example of SaaS marketing done right. The text lists their product’s benefits while the carousel’s images showcase their product views and features. As a result, this Facebook ad informs the viewer about Autopilot’s product even before they visit the website.

#8: Zendesk

What makes this ad so good:

The striking minimalism of this ad makes sure people will immediately realize what the product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing ad for people already familiar with the brand.

#9: Google

What makes this ad so good:

Did you know you can also add videos to your carousel ads? I’ve seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life.

#10: GoPro

What makes this ad so good:

If you’ve recently launched a new product, you could create a Facebook Custom Audience and advertise it to the existing customer base. How to get them to buy your newest product – offer a trade-up like GoPro.

Read more: How to Set Up Low-budget Facebook Ad Campaigns on Your Own

#11: Hootsuite

What makes this ad so good:

Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). When advertising limited-time offers, make sure your campaign budget’s big enough to quickly reach all your audience members.

#12: Teabox

What makes this ad so good:

Teabox’s Facebook video ad example tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date.

#13: Leadpages

What makes this ad so good:

If you’ve got some impressive numbers up on your sleeve, why not share these in your Facebook ad. From the no. of users to the no. of people benefitting from your product, mentioning them helps to create more trust in your brand.

#14: OptinMonster

What makes this ad so good:

OptinMonster’s Facebook ad example gives a visual clue to the benefit of their product. This ad certainly caught my attention.

Tip: if you’re doubting between multiple image options, you can always do some Facebook A/B testing to find out what works best.

#15: AWeber

What makes this ad so good:

This Facebook ad isn’t trying to sell you anything. However, it’s asking people to take a fun survey and to submit their email to get their results. In the long term, this Facebook ad is bringing in many new email marketing leads – another interesting way of using Facebook ads as a PPC channel.

#16: Taxify

What makes this ad so good:

Instead of using stock images or screenshots, you can use design tools like Illustrator and Sketch to create a more visual representation of your product. If you consider how crowded Facebook newsfeed is with photos, using a custom design will help you get higher CTRs. And using speed lines wouldn’t hurt, either.

#17: Cobiro

What makes this ad so good:

Cobiro’s Facebook ad is mentioning two well-known brands and even using Google AdWords’ logo. The reason this works is that people will feel more positive about this small brand as they like the bigger brands mentioned.

However, be careful with using other brands’ logos in your ads – you actually need their permission to do so.

#18: IKEA

What makes this ad so good:

The next time you need to announce your sales, instead of creating a complex ad image, simply lay your message out on a blank colourful background. IKEA’s Facebook ad is stunning in its simplicity and efficiency.

#19: Lyft

What makes this ad so good: Well-chosen contrasting colours + straightforward in-image text. In addition, Lyft’s ad copy explains their offer more in detail for those interested.

#20: Soylent

What makes this ad so good: Soylent’s listing all their product’s benefits in the ad copy. You too can use emojis and symbols to add special characters in your ad copy.
Here are some to get you started: ➕ ➡ ✓

#21: GitHub

What makes this ad so good:

This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it’s just me, but I find the gradient background perfect.

Read more: Instagram Ad Design and Copy – The Beginner’s Guide (2018 Update)

#22: SUMO

What makes this ad so good:

This ad looks like it’s part of a Facebook retargeting campaign promoting the the product to people who already tested SUMO’s products. If you’re able to create remarketing audiences of at least 100 people, it’s worth setting up a dedicated ad campaign.

#23: Venngage

What makes this ad so good:

This Facebook ad is sharing an industry report. But before people can download it, they’re asked to submit their email address. + Mentioning the year of your content helps to show it’s relevant NOW.

#24: Drip

What makes this ad so good:

In addition to mentioning the magical word FREE, this Facebook ad example by Drip features a happy-person-photo. All things considered, people will feel more positive about the offer and associate the email course with positive results. A similar approach would also work well in Instagram campaigns.

#25: Asana

What makes this ad so good:

I’ve always been a huge fan of Asana’s colourful Facebook ads – they catch your attention right then and there. When designing your Facebook ads, put it some extra effort as your ad’s image is arguably its most important element (it’s the first thing people will notice).

#26: Allsaints

#27: Happy Socks

What makes this ad so good:

Instead of just promoting their product, Happy Socks is adding a small discount to their offer, making it a lot more attractive to potential buyers. A similar ad could also be used as a remarketing ad – if a website visitor didn’t make a purchase on their first visit, you can offer them a discount to incentivize them to return.

#28: Inkbox

What makes this ad so good:

This Facebook ad copy delivers only the most important information. However, Inkbox’s ad text shows that they’ve perfectly understood their product’s key benefits for the customers.

#29: Adobe Stock

What makes this ad so good:

Another easy way to add a layer of branding on a stock photo is to darken the background image and place your logo over the image. This way, you’ll also increase people’s awareness of your logo.

#30: Cleanly

What makes this ad so good:

This Facebook ad reminds people of a common problem and offers a better solution. Using the “bad” and “good” comparison is a simple way to show people why your product’s beneficial to them.

#31: Hired

What makes this ad so good:

Hired’s Facebook ad example’s copy is actionable and tells exactly what people will get as they click on the ad.

#32: Kissmetrics

What makes this ad so good:

This Facebook ad example is all about the customer – you. “Get, keep, grow…” and other actionable verbs explain the products’ benefits. + the carousel’s symmetry is just spectacular.

#33: New Scientist

What makes this ad so good:

When selling subscription services, you might want to first offer people a free or discounted trial period. Once they’re happy with what they see, you can upsell.

#34: Bloomberg Business

What makes this ad so good:

This example is a little bit different from the rest as it’s a Facebook app install ad.

One of the best practices when promoting a mobile app is to include the name of your app in the ad image. Moreover, to make it clear to people it’s an app, advertisers can include the App Store icons in the design.

#35: Amazon

What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys.

#36: Square

What makes this ad so good:

Here’s another great example of Facebook carousel ad done right. Square is using the carousel’s cards to explain how their product works.

#37: HubSpot

This Facebook ad by HubSpot is a good example of the latest trend: placing the logo and simple text on a solid-color background.

What makes this ad so good:

The best way to inform people about a discount is to place the -X% sign in the Facebook ad image. Overall, using numbers in your Facebook ads is always a good idea.

#38: Heap

What makes this ad so good:

Heap’s Facebook ad is another good example of namedropping. One way to explain your new product to people is via another product they already know.

#39: Grammarly

What makes this ad so good:

Grammarly’s Facebook ad makes a big promise: “Your Life’s About to Change.” Using this copy in the headline is sure to spark many people’s curiosity.

#40: Google

What makes this ad so good:

Google’s Facebook ad is not really about their products. It’s about YOU. When creating ads, think about your customers instead of your product. What’s the unique value you can add to their lives?

#41: Dropbox

What makes this ad so good:

This Facebook ad mentions the size of Dropbox’s user base. If 90k people are already using it, it must be pretty good, right? When you’ve acquired enough customers, you can test a similar approach.

#42: Adidas

What makes this ad so good:

Here’s a great example of how to showcase your product in a simple yet creative way.

#43: Inbound.org

What makes this ad so good:

This Facebook ad example is noteworthy for two reasons: First, how many Facebook ads have you seen that combine black-and-white with bright colours? Second, the ad’s headline addresses directly their core audience – marketers. A more personalized approach is also preferred when creating highly converting ad campaigns.

#44: The Kooples

What makes this ad so good:

This is an example of Facebook dynamic product ads. Here’s how it works: you set up your product catalogue on Facebook and once a person views a particular item on your website, they’ll be shown a personalized retargeting ad with the very item. If you’re in eCommerce, this is your thing!

#45: MailChimp

What makes this ad so good:

In addition to being an amazing email marketing tool, MailChimp’s ads also beam with authenticity. Using a custom design for your Facebook ads is always a preferred option (compared to generic stock images).

See how to set up low-budget Facebook ad campaigns without using boring stock images.

#46: Sleeknote

What makes this ad so good:

Sleeknote’s Facebook ad promises quantifiable results, giving a better sense of how much their product can improve your marketing results.

#47: Asos

What makes this ad so good:

If you’re selling multiple products, use a carousel ad to show people all of them. Moreover, Asos’s ad is super simple, making a light and pleasant impression. Even the SALE sign isn’t too intrusive.

#48: Upwork

What makes this ad so good:

This Facebook ad by Upwork is also focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to use an actionable verb such a “Get” “Try” “Discover” to nudge people to take that action.

#49: ZenHub

What makes this ad so good:

Lately, gradient’s made a comeback and is being used across websites, ads, and other branded material. If you haven’t tried a gradient Facebook ad yet, it’s time to do it.

#50: HubSpot

What makes this ad so good:

One way to get people read the full ad copy is to pose an interesting questions. HubSpot’s Facebook ad image asks “How well do you rank for SEO?” Now which marketers wouldn’t want to find out the answer?

#51: GetResponse

#52: GraphicStock

#53: Marvel

#54: Packlane

#55: Nike

#56: Trapica

#57: Yesware

#58: Copy Hackers

#59: Flywheel

#60: Leadpages

#61: Moz

#62: Sprinklr

#63: The Econimist

#64: Tubular

#65: WishLoop

#66: AppExchange

#67: AdStage

#68: Blue Bottle Coffee

#69: Groupon

#70: Harvest

#71: Google Cloud

#72: Krowdster

#73: Compass

#74: Drift

#75: Eventbrite

#76: CoSchedule

#77: Dell

#78: Amazon Prime Now

#79: Autopilot

#80: LinkedIn

Aaand you’ve reached the end of this rundown.

If you’d like to see your company’s amazingly awesome Facebook ad examples featured in this list, reach out.

The post 215+ Best Facebook Ad Examples (NEW 2025 Update) appeared first on Marketing Fix blog.

Cool. I’ve been doing that a lot recently, too.

That’s because video ads have become an indisputable requirement for any Facebook advertising campaign.

When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’  Facebook ad creatives were videos.

Facebook video ads have become a necessity in 2025. You can’t go on running static ads only.

Read more about social media advertising trends in 2025.

Fun fact: Facebook algorithms deliver static and video ads to different audiences, depending on what a user is more likely to react to. So if you want to reach the people more susceptible to video content, you’ll need attractive video creatives.👀

The #1 obstacle that marketers come across when creating video ads for their Facebook or Instagram campaigns is the lack of skill and know-how.

For additional inspiration, you or check out what we’ve published on this blog – including 180 Best Facebook ad examples and 84 Best Instagram ad examples.

Meta video ad best practices

Before I created my first video ads, I had a number of questions:

• What are Facebook video ads’ best practices?
• How long should the ad videos be and what’s the correct size of Facebook video ads?
• What should the Facebook video ads feature?
• What tools are used to create video ads?
• Do we need an agency to create the ad videos for us?

I’ll do my best to answer all of these questions for you in this article.

Let’s not drag this intro too long and get to the Facebook video ad examples!

Best Facebook video ad examples,  2025 update

I found the following video ads while browsing the Facebook Ad Library – I like to regularly check my selected 100 brands’ ad creatives to keep my creative know-how up to date.

#1: Oreo

I envy whoever produced this video ad for Oreo as it’s perfectly executed, having a high-quality sleek look, fast-paced movement, and eye-capturing shifting patterns.

#2: Deliveroo

Deliveroo is running tens of similar Facebook ads, each featuring various city districts and relevant restaurants. Such automatically customized ads are usually created with a creative automation tool, e.g. Smartly. 

​#3: Spotify

Similarly to the previous ad, this Spotify looks a lot like it’s created using an automated Facebook video duplication tool.

Be it as it may, they have managed to create an engaging Facebook video ad with very few resources: An album cover, mixed colorful elements, and on-point typography.

#4: Restream

Working with Restream, we created a set of Facebook video ads that are essentially an animated version of their static ads. 

Bringing your static ads to life is a good way to get started with video advertising on Facebook. You just need a motion designer who can help to make your existing design assets move.

#5: Airbnb

The first four ads that you saw were all around 15 seconds long or even shorter. In contrast, this one by Airbnb is a brand awareness ad: it runs for 40 seconds and tells an inspiring story.

It is a best practice to use a mix of performance-oriented and brand awareness ads. Both need a slightly different approach:

• Performance ads should direct the viewer to make a purchase or take some other action. These ads usually end with a clear call-to-action.
• Brand awareness ads’ goal is to create… well… awareness about a brand and drive positive brand perception. These ads do not usually ask people to take an action immediately.

#6: Milka

Pardon my French. This ad by Milka is essentially reminding people to be nicer to each other. A simple and on-brand Facebook video ad.

#7: Sephora

This ad looks like it took a lot of work, so it is likely to be part of a big global Facebook campaign. 

You can create a mix of Facebook ads – some that take less time to create and that you run in the short-term + the branding ads that you invest more time and money into and will run for a longer period, e.g. for 3 months. 

#8: Klarna

I am a big fan of Facebook ad creatives that follow closely the brand’s CVI. That’s why I’ve always liked Klarna’s ads – they stay true to their pink color palette and as a result, their ads are easily recognizable in the news feed.

# 9: Snickers

Take notice of how this Facebook ad is pairing filmed video content with colorful background and typography.

By using highly contrasting sections throughout your Facebook video ad, you can assure that it will capture your audience’s attention while they scroll through their Instagram or Facebook feeds.  

#10 Moo

One more Facebook video ad effect to test out is the “endless loop” technique.

Repeating motion effects are especially helpful if you have interesting video content that lasts only a few seconds. To make sure your ad gets shows for the full 15-second story ad length, make it repeat on a loop for 15 sec.

#11: Nars

#12: Mailchimp

#13: Dior

#14: Grammarly

#15:Wrike

Facebook video ad examples, 2020 edition

Below, you will find the Meta ad examples that I collected for the previous release of this article. 

Looking at some of them made me think that we’ve come a long way from the time when only a few brands were able to produce high-quality video content.

I should probably start to learn video editing…

#16: VSCO

The Instagram video ad by VSCO showcases their product features in a simplified 15-second video. Here are some key takeaways for you to consider:

• The first 3 seconds matter most – Notice how the first few frames are using a bright color to lead people’s attention to the the ad copy “transformative tools” and get them hooked to watch the rest of the video.
• Video ads ≠ no copy – In fact, it’s a good idea to keep copy in your ad video to better explain what’s going on.

#17: Facebook

Yeah, Facebook is advertising on their own platform and they’re pretty good at it. Here’s what they’re doing well:

• The ad asks a question – there’s a highly visible question always visible in the ad video that catches the viewers’ attention.
• Video & message match – Notice how the message “Need a push?” matches with the moving car’s message.
• Simplicity – a video ad does not have to be 30-seconds long and take days to create. You can start testing with simple animations that are simple yet catch people’s attention.

#18: Monese

Monese’s video ad explains how their product works and shows their app in action. Here’s what’s noteworthy about this ad:

• Display your product – on the one hand, you won’t need as much new content. On the other hand, people will get familiar with how your product looks and feels. It’s a win-win.
• End with a call-to-action – don’t leave people hanging after watching your video. Tell them what’s the next step to take. In this case, it’s “download the app.”

#19: Squarespace

This Instagram video ad by Squarespace is another nice example of simple video design in action:

• Show small changes – showing small changes such as the growing numbers’ count in this ad is a good trick for catching the viewers’ attention.
• Show you logo – It’s a commonly known best practice to show your logo throughout the video ad (that’s also a suggestion in Youtube’s video ads’ playbook)

#20: Nike

If you’re working with a lifestyle or eCommerce brand, your audience might appreciate more story-focused ads. Nike’s ad would make for a great branding video.

• Make it look high quality – if you plan to film your Facebook video ads, make sure you’re using a high end camera.
• Mix video footage & copy – seriously, having some copy in your video ads makes them a lot more comprehensible and having a powerful impact on the audience.

#21: Web Summit

Here’s another example of a story-specific ad, showing how a conference venue is being set up in the matter of hours (being compressed into a 30-second video).

• Tell a story – our brains are hardwired to look for patterns and follow stories, leading your audience being hooked to your video ad
• You don’t need a fancy agency – Web Summit’s video ad could easily have been recorded by a camera set up by a crew member and edited by another crew member. Easy.

#22: AppSumo

This ad is not really a video ad but a Slideshow consisting of AppSumo’s product reviews. Here’s what I like about it:

• Creating it took 5 minutes max – you can create a similar ad by uploading 3-5 images to Facebook and creating a Slideshow ad.
• Showcase testimonials – third-party testimonials increase trust in your product. This ad could be shown in a Facebook retargeting campaign to nudge people to make a purchase.

#23: Mango

Mango’s Facebook ad is like a tiny movie that combines nice views, a celebrity model and the brand’s products.

• Use video ads for branding – while this ad doesn’t invite you to buy any specific product, it reminds you about the brand.
• Work with influencers – if you’ve got enough cash, having an influencer (that’s loved by your target audience) in your ad videos doesn’t hurt.

#24: Reedeshop

• Animate simple messages – even making a word blink or change color can help increase your ad’s click-through rate.
• Use the right ad formats – when creating video ads for Facebook and Instagram, you can upload ads in multiple sizes. Check out all the current Instagram ad specs here.

#25: The New York Times

This is one of my all-time favourite video ads. Seriously, I think it’s genius.

• Create unique ads – The NYT video ad is unique in that it only uses text to tell a story, But it’s super catchy at that.
• Know your tools – I created a similar video ad for a client by using Photoshop only (creating video ads is easier than you think).

The top 10 Facebook and Instagram video ad examples were my favourites. Up next, you will find more video ads for even more inspiration.

But before you check out the rest, here’s a list of tools that you can use to create video ads:

• Photoshop for GIFs + Illustrator to create icons, etc.
• Sketch + Flinto/Kite
• Adobe After Effects
• Record videos on your own
• Buy video footage on Stocksy or other stock photo sites

#26: BeUnsettled

BeUnsettled’s video ad is quote basic in terms of video content. However, they’ve combined video footage that looks like stock videos with copy, giving it more substance.

The nature-movie-like frames also fit perfectly into anyone’s Instagram feed, which can be a good or bad thing, depending on whether the ad manages to catch the target audience’s attention.

#27: Pelacase

This is another example of a Facebook video ad using average video footage, but using the correct medium to tell the story.

#28: Facebook

Here’s a good Facebook video ad example for marketers with small budgets that want to test our some kind of video animation.

You could basically take a static image and pair it with an animated loading icon – you’re guaranteed to get people look and wait for your ad video to load, without this ever happening. But then again, you’ve already got their attention, so they might as well read the rest of your ad.

#29: Okia

Playing around with text is the easiest way to create video ads. You could do a similar video on Photoshop in around 10 minutes. (+ the hours you’ll spend to come up with a good message and unique value proposition ideas for your ad).

#30: BetterMe

If you saw this ad as a static image v.s. a GIF ad, which one would catch your attention?

Try turning some of your existing static Facebook ad designs into GIFs to find out if it helps to increase the CTR and lower the cost-per-result.

#31: MyTheresa

Here’s an example of an Instagram ad that probably required a high budget to create. This is definitely appealing to a lot of luxury goods buyers.

However, spending tens of thousands of dollars on video creation does not always mean your ad is 10 times more efficient. Make sure to think who your target audience is before buying a video from an agency.

#32: Stuudionahk

For a leather goods brand like this one, creating a video ad to showcase their products makes a lot of sense. However, I would always suggest that you pair your video ads with image ads to see what works best.

#33: DRM Bracelets

This is a completely random campaign by some drop shipping brand. But I have to give it to them – using the country name in the ad is a nice personalised touch.

#34: Trvl

Notice how this Instagram video ad example by Trvl combines images, copy and colorful backgrounds to create a video-like effect. In fact, there’s no video footage in this ad – another proof that you don’t need a large budget to create marketing videos.

#35: Monese

I’ve always been a fan of slightly animated video ads (we also test a lot of them in Taxify). The reason these animations work is that they catch people’s attention but don’t lead the focus away from the ad’s main message.

Alright… We’ve reached the end of our video ad showdown.

Here are some key takeaways to remember:

• You need to test video ads – there are brands whose audiences love video ads. But there are also Facebook and Instagram advertising campaigns where image ads work best.
• Creating video ads doesn’t have to be expensive – many of the examples above could have been made in just a few hours. With help from one of the many great unlimited video editing companies, you can keep production fast and affordable. Expenses do not equal results in the case of Facebook ads.
• There are many video ad hacks – from catching the attention in the first 3 seconds to ending the video with a clear call-to-action, there’s a lot you can do to double or even triple your video ads’ conversion rate.

P.S. if you’ve got some cool Facebook or Instagram video ad examples, send them over and we’re happy to include them in this list.

The post 35 Facebook Video Ad Examples – 2025 Update appeared first on Marketing Fix blog.

You could either…

1. Create a personal Instagram account and start seeing ads
2. Browse online ad galleries
3. Read this article with 80+ Instagram ad examples

While browsing various ad examples, you will eventually reach another question: What makes the best Instagram ads so good?

There are several aspects:

1. Your Instagram ad design must catch the viewer’s eyes.
2. It’s best to follow Instagram ad size and specs best practices and create ads with the size of 1080×1080 px.
3. Create a different ad for your Facebook and Instagram campaign (1200×628 px vs. 1080×1080 px).
4. You must find a strong unique value proposition (USP).

As marketing legend David Ogilvy put it:

“If your advertising fails to get the message to the heads of people, your money’s wasted. And this is happening to millions of advertisers every day.”

So how can you create Instagram ads that won’t fail? – Check out the 84 ad examples in this article to get tens of new ideas for creating irresistible Instagram ads that will increase your sales.

How to use this article:

The first 10 ad examples come with an explanation of what makes them work – so that you can get a better overview of Instagram ad best practices.

While browsing all these examples, analyze:

• What makes the ad’s design good?
• What copywriting hacks could you copy?
• How to apply these best practices to your campaigns?

If you’re in B2B business, you might want to check out these 100+ LinkedIn ad examples by fast-growth brands.

Ok? Let’s roll!

#1: The Economist

What makes this ad good?

The Economist’s Instagram ad example showcases their magazine covers, letting the viewer immediately know what the product is. But instead of just showing the image, they have used ½ of the ad space to include a headline and a pricing point, making the ad more informative.

Key takeaways:

• Showcase your product – people will immediately grasp what it is that you’re selling.
• Add copy in your ad image – Consumer Acquisition found that images are responsible for 75%-90% of ad performance. It makes sense to add your USP in the image.
• Don’t make your ad too text-heavy

#2: HubSpot

What makes this ad good?

HubSpot’s Facebook ad is super simple – You could create it in under 1 minute by using Paint or Photoshop. However, the bright colours and copy will catch many people’s attention in the Instagram newsfeed. Think about it – the newsfeed is full of photos. This makes this ad example with simple background shine out.

Key takeaways:

• Use bright colours – People’s brains are wired to notice bright colours and associate them with positive feelings.
• Use simple ad design – In the crowded Instagram newsfeed, simplicity is often the key. Test ads that include only background + copy.
• Use the correct ad size – We can’t help but wonder how much more efficient this ad would be when created as a square image… It would take up more space in the newsfeed, and draw even more attention.

#3: New York Times

What makes this ad good?

This NYT Instagram ad is similar to the previous example in that it features a monochrome background with copy. However, this ad has taken a couple of steps further, playing with typography and including the brand’s logo. Also, the ad size is 1080×1080 px, which is perfect for Instagram ads.

Key takeaways:

• Use interesting typography – If you’re planning to include a lot of copy in your ad image, use eye-catching fonts to bring your ad to life.
• Include your logo in the ad image – It will help to create higher brand awareness at no extra cost. Moreover, your logo can serve as a design element.
• Use contrasting font colours – When using the background + copy ad design hack, make sure your background colour and font colours contrast each other. Otherwise, it will be difficult to read your ad’s copy.

#4: MeetFrank

What makes this ad good?

MeetFrank’s Instagram ad example uses a simple custom design which is highly efficient when it comes to Facebook and Instagram advertising. Moreover, the ad design features a growth curve which immediately draws the viewer’s attention. Not to mention showcasing numbers – another element that’s guaranteed to get more eyes on your Instagram ad.

Key takeaways:

• Use symbols in your ad design – Including positive symbols such as a growth curve in your ad design will make your audience remember you with positive emotions.
• Include numbers in your ad design – Research shows that by starting your headline with a number, you’re 36% more likely to have people click on your ads. Numbers draw attention.
• Address your users in the ad – By asking “UI/UX DEsigner” in the image, MeetFrank’s ad gets the attention of everyone who feels themselves addressed.

#5: Rains

What makes this ad good?

Being an apparel brand, it’s increasingly important for Rains to show their product in the best light. To showcase their products, Rains has created an Instagram carousel ad that features 3 different images (notice the three blue dots under the ad image). Moreover, the ad image’s size is in an interesting format, resembling a portrait photo rather than square image.

Key takeaways:

• Create Instagram carousel ads – Include more than one image in your ad to show multiple products within a single ad.
• Use professional photographs – If you’re planning to advertise a photo ad image, make sure these look professional. You can hire a photographer to help you out.
• Test portrait images – Instagram allows advertisers to set up ad images in portrait formats. Use this option to take up more space in the newsfeed.

#6: Zaful

What makes this ad good?

This Instagram ad example by Zaful caught our eye due to the original way of dividing the ad image into several pictures, creating a mosaic effect. That’s a smart idea to showcase different sides/elements of your product in a single ad image. You can also use it as a Facebook advertising hack.

Key takeaways:

• Test mosaic images – If you want to show multiple aspects of your product, test dividing your ad image into multiple image blocks.
• Combine mosaics with carousel ads – You could use the mosaic-style image as the first card in your Instagram carousel ad, and then include each mosaic image in a closeup as individual carousel ad images.
• Use hashtags – Instagram is all about hashtags. Did you notice the #FreeShipping hashtag in the ad text? Using hashtags will make your ad feel more like it belongs on Instagram.

#6: The Dots

What makes this ad good?

The Dots’ Instagram ad combines a colourful background image with in-image value proposition. While the in-image copy is a little bit difficult to read due to low contrast, it looks sleek and in balance with other ad elements.

Key takeaways:

• If you use stock photos, use good ones – Sometimes, it pays off to use a stock photo in your Instagram ads. However, do not include an overused free stock photo. Make sure people haven’t seen your ad image before.
• Mention your customers – Listing your well-know business customers’ names in the ad copy helps to increase trust in your brand. Note that this tactic requires the approval from your clients.
• Select the right call-to-action – Instagram allows you to select between several CTAs. Use the call-to-action that’s closest to your goal (if you want people to buy something, use the “Shop Now” CTA, etc.)

#7: The Kooples

What makes this ad good?

Here’s another Instagram ad example featuring apparel. Notice how the photographs have been taken by a professional photographer, showing the clothes in good light. Moreover, the ad copy lets the viewer know that there’s a SALE going on, increasing the ad’s click-through rate.

Key takeaways:

• Use emojis – Include emojis in your ad copy to make your ads more interesting. Read how to use emojis in your Facebook ads.
• Add up to 10 carousel cards – Do not limit yourself to 2-3 carousel ad cards – you can add up to 10.
• Add a different link to each image – When setting up your carousel ads, you can make each image to direct to a different link. Use this option to direct people to the correct product’s landing page.

#8: 8fit

What makes this ad good?

8fit’s Instagram ad image looks like it’s taken directly from a health blogger’s Instagram page. That’s the key to their potential audience’s hearts. If you’re advertising a lifestyle brand, use images that showcase your product in normal settings, so that people can imagine themselves using it.

Key takeaways:

• Copy successful Instagram accounts – No, we’re not suggesting that you copy their posts one-to-one. That would be plagiarism. But do copy them in terms of style.
• Write actionable ad copy – Use words like “Use,” “Get,” “Start,” etc. to indicate that people are supposed to take action on your Instagram ad.

#9: MindTitan

What makes this ad good?

This Instagram ad example by MindTitan is not here to sell – it’s focused on attracting talent and getting them to join the company. Instagram is a great platform for advertising your job offers – an opportunity that’s often overlooked by companies. Moreover, the ad states a question in the ad image, nudging people’s minds to answer “Yes” or “No,” and getting them engaged in the first few seconds.

Key takeaways:

• Test Instagram ads for hiring – In addition to promoting your product on Instagram, you can use it to reach talented people.
• Ask a question in the ad image – This will get more people hooked to your Instagram ad, and they will also read the rest of your ad copy.
• Use branded ad design – If you want your ads to be associated with your brand, it’s a good idea to create Instagram ad images that use your branded colours and design elements.

#10: Facebook Audience Network

What makes this ad good?

Instead of trying to sell you anything, this Instagram ad starts with a content marketing offer – an informative article. Facebook Audience Network is using the Instagram ad to keep their customers – marketers – informed about the upcoming features and changes.

Key takeaways:

• Use Instagram ads for promoting content – Especially in B2B sales, it’s important to start with a soft sell, and slowly turn your leads into paying customers.
• Mix icons and symbols – An easy way to create a custom Instagram ad design is to download some free icons and symbols and use Illustrator or Photoshop to mix them together into a good-looking ad image.

If you want to learn more about Instagram advertising, check out this in-depth guide: Instagram Advertising – Always Up-to-date Guide (2018 Edition)

#11: UsabilityHub

#12: Airbnb

#13: Blinkist

#14: Poketo

#15: Brooklinen

#16: Foreo

#17: Cofounders Lab

#18: Squarespace

#19: Deloitte Baltics

#20: The Dots

#21: Kickstarter

#22: Facebook Marketing Developers

#23: Workplace by Facebook

#24: Ohheygirl Store

#25: Folsom & Co

#26: Freefly Systems

#27: Getdesignrr

#28: Gurushots

#29: Harvard Business Review

#30: Hisuperhi

#31: H&M

#32: Hyatt

#33: Inch2

#34: Jason Squire smm

#35: Jon Loomer

#36: British Journal of Photography

#37: Aceroix

#38: Architonicag

#39: Asanarebel

#40: Alex la Rigato

#41: Udemy

#42: Alexander Wang NY

#43: Azalea’s Boutique

#44: LIFT99

#45: Makery

#46: Masterclass

#47: Flachsmann Watches

#48: Gagosian Gallery

#49: Nortal

#50: Nosto

#51: Olive Clothing

#52: Onelive

#53: Cbyloredanapinasco

#54: Origin

#55: Out in London

#56: Paradise Amsterdam

#57: Parts of 4

#58: Pelacase

#59: Pexel Photos

#60:Black Mirror Fans

#61: Rains

#62: Reserved

#63: Rise of the Kings

#64: Scoro

#65: Frontrow

#66: Shopify

#67: STAC

#68: Stitch and Story

#69: Studio Living

#70: Bold Tuesday

#71: Sugar and Cotton

#73: Taxify

#74: Tentree

#75: The Horse

#76: Trvl

#77: Two Dots

#78: Udemy

#79: Venngage

#80: Vidcon

#81: Mvmforher

#82: Web Summit

#83: Wizzair

#84: Your Plug Clothing

Conclusion

Now that you’ve quickly scrolled through all the Instagram ad examples in this article, you definitely have some great new ideas.

If you want to learn even more about creating efficient Facebook and Instagram ads, check out this guide: 215+ Best Facebook Ad Examples (2025 Update)

The post 80+ Best Instagram Ad Examples (2025 update) appeared first on Marketing Fix blog.

Want more? Check out 300+ more ad examples.

#1 Klarna

#2 Nike

#3 Oreo

#4 Starbucks

#5 Shopify

#6 Snickers

#7 New Balance

#8 8fit

#9 Ampler Bikes

#10 Grubhub

#11 Nike

#12 Spotify

#13 Sandqvist

#14 MeetFrank

#15 Shopify

#16 Restream

#17 Spotify

#18 Lyft

The post 18 New Facebook Ad Examples, 2020 Edition appeared first on Marketing Fix blog.

We’ve done all the hard work for you, spending the past few weeks browsing around Instagram. And we found some inspiring stuff… 💎

This article features the following categories of Instagram stories:

• Bad examples of Instagram stories
• Good examples of Instagram story image ads
• The best Instagram story video ads
• Cool Instagram story examples

But first, a few words on the current state of advertising Instagram stories.

When scrolling through the IG stories to catch cool ad examples, 80% of all the ads were not optimized for the Instagram Story placement

This means that a lot of brands are missing out on the full potential of the IG stories ad placement

What about you?

Have you uploaded all the correct Instagram and Facebook ads size options to your campaigns? And is each of the uploaded formats following the specific placement’s best practices?

Either way, this article will give you plenty of good ideas on how to improve your Instagram story ads. On top of that, you’ll also see some nice examples of Instagram story posts by popular brands.

See more ad examples here:

• 215+Best Facebook Ad Examples
• 84 Best Instagram Ad Examples
• 100+ LinkedIn Ad Examples for B2B Brands

Quick tip: Create Meta ad creatives with AI tools.

Click on the GIF below to try the best AI tool for Meta ads generation. (2023 update & recommendation.)

Bad Instagram ad examples

Let’s start off by understanding how your Instagram ads should not look.

The following examples of the ads running in the Instagram stories use the old Facebook news feed image size (1200 x 628 pixels), others feature a square image with no copy nor clear call-to-action.

This is not to trash any particular brand’s ads.

The goal is to show you examples of ads that could be improved big-time, so that you can better asses your own Instagram (and Facebook) story ads.

Here’s a quick checklist to analyze if your story ads follow the key best practices:

• Are the ads in the correct size (1080 x 1920 pixels)?
• Do the ads have in-image copy and a call-to-action?
• Are you asking the viewer to swipe up – verbally or visually?

Good examples of Instagram story image ads

In general, video ads work better on Instagram than static image ads. 

However, there’s not always time and resources to create a video ad for every single campaign.

That’s ok – there’s also plenty of good examples of IG stories using a static image that are working well. You will see them up next.

#1 Bloomberg

This Instagram story ad example by Bloomberg Businessweek is great for several reasons:

• It has a bright background color that differentiates it from the regular posts from friends
• The text and illustration are placed almost perfectly (the text above could be slightly lower not to be covered by the logo and “sponsored” message)
• It has a clear call-to-action (Subscribe)

#2 Bolt Food

The Bolt food Instagram story example is also visually different from the regular Instagram stories. (I consider it a big success factor when it comes to getting your story ads noticed.)

It’s also clear what the ad is about from the first glance: food, delivery.

On top of that, it mentions the value proposition (cheap delivery) and hints that people are supposed to “swipe up.”

#3 Babbel

Babbel’s ad asks the viewer a question which makes you automatically engage with the ad. Once you answer “yes,” you’ll have enough time to explore the rest of the ad. 

Also, notice the layout of this ad – by mixing a solid color background and stock image background, the ad is split into 2 scenes.

Tip: Splitting your Instagram story ad visuals into 2 or 3 parts is a very convenient hack in case you don’t have a suitable portrait-format image.

#4 Udemy

This Udemy ad is a basic example of a Facebook ad visual adapted to Instagram Stories format.

You can use a similar approach of placing part of your Facebook ad copy in the Instagram story ad image to deliver the message.

#5 Fjällräven

A very simple Instagram story ad that showcases the products in a well-curated portrait format.

Tip: When adding copy to your Instagram story ad creatives, place it on top or in the middle – that’s the part of the ad people will look in the first place.

#6 Acadium

Here’s one good example of a square-format ad used in the Instagram story placement.

The ad image features relevant copy and the background color (added automatically by Facebook when you use an ad image in 1:1 or in landscape format) complements the above image.

#7 Khaite

#8 Dale Ventures

#9 The Economist

#10 The Sill

The best Instagram story video ad examples

Instagram story video ads is a great channel both for building brand awareness and engaging with existing customers.

In case you’lll get inspired by the upcoming video ad example, here’s a list of Instagram ad specs & sizes to follow.

Tip: According to Facebook, 60% of Instagram stories are viewed with sound-on, so add some background music to your video ads.

Read more about various Instagram story ad success stories here.

Let’s get to the best part of this article now – the Instagram story video ad examples.

❗❗❗NB: Due to the big size of GIF files, we have included a static image of each video ad and added a link to the GIF file, so that you can see the video.

#11 Deliveroo

This Instagram story ad is a good example of brand awareness advertising.

Here’s what makes this ad great:

• The colors – branded and differentiated from the regular story posts
• Custom text design that has has a high contrast with the background
• Fast-paced movement – you won’t get bored and swipe right

Tip: If you want people to swipe up after seeing your video, add a 3-5 second ending scene to your video ad with your logo and a clear call-to-action.

See the full video ad here.

#12 iDeal

The iDeal ad is a cool example of an Instagram story video ad split into 2 scenes. 

The first part of the ad is almost static and features the product and special offer message, The second part of the ad shows a fast-paced video that keeps the viewer engaged.

See the full video ad here.

#13, #14 AirBaltic

airBaltic likes to get their messages delivered.

If you won’t get their static image Instagram story ad (which is already a very good example of a brightly-colored ad with a clear message) …

Then you will certainly get the message after seeing their video ad. 🔥

Notice how fast-paced the ad is: a must-have for all Instagram story ads. Also, the font, colors, and content is different enough to keep on looking to the end.

The ad’s final scene has a green arrow icon pointing up that helps to emphasize the “swipe up” suggestion.

See the full video ad here.

#15 Netflix

The main thing I like about this Netflix Instagram story ad example is its plain promotion of the logo.

The ultimate brand awareness ad.

See the full video ad here.

#16 Acne Studios

If you’re lacking good video content to turn into Instagram ads, you can follow the example of Acne Studios. 

The below ad example essentially mixes together a range of product photos and solid typographical elements, creating an engaging video ad.

See the full video ad here.

#17 Artsy

Here’s another example of an Instagram story ad that uses images and typography, but has the effect of a video ad. 

Also, the black text on a white background contrasts perfectly with other posts that you’re scrolling through when browsing stories.

See the full video ad here.

#18 Milkshake

Here’s a list of things that the Milkshake ad gets right:

• Fast movement throughout the video
• Bright colors and well-placed copy
• The app frame (shows immediately it’s a mobile app)
• Logical storytelling throughout the ad
• Final scenes with a solid background and a clear call-to-action

See the full video ad here.

#19 Calm

Calm’s Instagram story asks the viewer to take a break (from anxiously scrolling through tens of stories).

That’s a very cool approach as their meditation app’s key benefit is learning to slow down and be more mindful. And that feeling is already created by their ad, making the perfect introduction to the app.

See the full video ad here.

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#20 H&M

The H&M Instagram story ad is the perfect example of brand awareness videos run by many large consumer brands.

The goal of such ads is generally to stay top-of-mind for a large audience.

The best practice with such ads is to open up by showcasing your logo, show well-filmed scenes in between, and also close the ad by repeating your brand’s name or showing the logo.

See the full video ad here.

#21 Slidequest

See the full video ad here.

#22 Harvard Business Review

See the full video ad here.

#23 Prequel

See the full video ad here.

#24 Favro

See the full video ad here.

#25, #26 KLM

See the full video ad here.

See the full video ad here.

#27 Udacity

See the full video ad here.

#28 Xoom

See the full video ad here.

#29 Vivo

See the full video ad here.

#30 Vogue Business

See the full video ad here.

#31 Biteable

See the full video ad here.

#32 Turkish Airlines

See the full video ad here.

#33 Bolt

See the full video ad here.

#34 Cowboy

See the full video ad here.

#35 The New Yorker

See the full video ad here.

Cool Instagram story post ideas

Last not least, I’ve come across some exceptionally nice branded Instagram stories.

Take a look and collect ideas for using various Instagram story stickers and polling options to engage with your followers. 

#36 Uber

See the full video here.

#37 Jump

See the full video here.

#38 Airbnb

See the full video here.

#39 MeetFrank

See the full video here.

#40 Starbucks

See the full video here.

Thanks for your attention and hope you got some inspiration to put into practice.

If you know some other brands with cool Instagram story ads, send a hat tip to marketing@karolakarlson.com or reach out on LinkedIn.

And if you want help with improving your Instagram ad campaigns, check out this page.

The post 40 Instagram Story Ad Examples in 2024 (Static + Video ads) appeared first on Marketing Fix blog.